Groupon Essay Example | Topics and Well Written Essays - 250 words - 2

Groupon - Essay Exampleeferral system which enables availment of Groupon bucks (Bulygo & Metrics, 2012) (6) offering purchases for a friend which could enjoin more to attest and appreciate the benefits accorded by Groupon and (7) entrenching more awareness to products and run offered by merchants through word-of-mouth and through social networking sites among others. As emphasized by Sviokla (2009), the keys to enhanced customer satisfaction stems from Groupons ability to (1) make the fundamental interaction simple (2) create a sense of urgency (3) energize customers to enjoin others to join and (4) make the experience a lot of fun (p.1).executed hearty? The quality of these activities fit with the overall strategy, which is consistent with the 5s of internet marketing, which are to sell, to serve, to speak, to save and to sizzle (Andrew, 2013, p. 7). Its mission was to treat our customers the way we like to be treated (Groupon, 2013, par. 3). An burning(prenominal) component of t he strategy is adherence to unbelievable customer service (Groupon, 2013, par. 5). As such, Groupon pledged to achieve the 5s of internet marketing through implementing the activities above-mentioned.Based on the rummy performance of Groupon as reviewed from their pecuniary highlights, where it was revealed that record billings growth this quarter is a clear signal that customers love Groupons, said Andrew Mason, CEO of Groupon (Business Wire, 2013, par. 4). As such, the sustained financial success proves that the strategies applied by Groupn were effective and fitted will with the organizations overall strategy. In addition, since there were a lot of other organizations that mimicked or replicated their rail line model (Richey, 2010), it therefore attests to the effectiveness of the strategy in achieving financial